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	This story was printed from Anchordesk,
	located at http://review.zdnet.com/AnchorDesk/.
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What's wrong with PowerPoint--and how to fix it

By David Coursey: Executive Editor, AnchorDesk

Wednesday, September 10, 2003

Are PowerPoint slides making us stupid? Are all problems really just a few bullet points away from their solutions? Or is the medium having a bad effect on the message?

I'm no Marshall McLuhan or Edward Tufte (I will pause here to let you all shout, "Damn straight!"), but I do know something about business presentations and how they're put together. And I know that PowerPoint too often gets in the way of the message, replacing clear thought with unnecessary animations, serious ideas with 10-word bullet points, substance with tacky, confusing style.

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I DON'T KNOW what McLuhan would think about PowerPoint, him being dead and all. But Tufte is very much alive and, in an essay appearing in the September issue of Wired, minces no words: "PowerPoint is evil," says the Yale professor whose books have set the standard for graphic presentation in the computer age.

Tufte says that slideware programs like PowerPoint (there aren't many others left) "may help speakers outline their talks, but convenience for speakers can be punishing to both content and audience." The standard PowerPoint deck, he says, "elevates format over content, betraying an attitude of commercialism that turns everything into a sales pitch."

This is especially true given that many presenters--who really shouldn't be presenting in the first place--use PowerPoint as a crutch. PowerPoint becomes a tool to separate the presenter from the audience and from the message.

But it doesn't have to be this way. It's possible to use PowerPoint as a tool (just like the projector you probably use to display your presentation), and as a real complement to what you're saying, without dumbing down your ideas. Today I'd like to offer some advice to help you do just that.

• Do the presentation first, then the slides. Many people draft and write their presentation in PowerPoint itself. It's far better to prepare the presentation in Word (or whatever other tool you use to write)--including all the detail you want to present--and then transfer the highlights to PowerPoint. The one problem with using Word for this: It doesn't have a very good outlining tool.

• Artwork has killed more presentations than it's saved. You're not a graphic artist, and neither am I. PowerPoint makes it too easy to add confusing graphics to presentations. Use restraint.

• Animation is for cartoons. Animation tends to take over the presentation, which then becomes more about the presenter trying to make all the builds and transitions work properly than actually presenting the content.

• Present more than the slide. Don't you hate it when presenters stand at the front of a room and read their slides ?  Slides are supposed to convey the major points of the presentation, reinforcing the speaker's points. Use them as prompts to talk about specific topics, as an outline, not as the substance of the presentation itself.

• Use the notes pages. Many people are unaware that PowerPoint lets you attach notes to slides, which can then be printed and used to guide you or to give to the audience. Search for "notes" in the Help file to find out more about this feature.

• Rehearse, rehearse, rehearse. No, you don't have to stand in front of a mirror and do your entire presentation. But a sit-down with some colleagues can answer the questions, "Do these slides make sense?" and "Is this the information people care about?"--before you find out the hard way.

My point here is that PowerPoint glitz alone does not an effective presentation make. While your decks shouldn't be boring, they aren't entertainment, either. A few staging and showbiz skills help, but most presentations are won or lost in the actual content. Your job is to control PowerPoint. If you don't, PowerPoint will control your presentation.

What do you think? Do you use PowerPoint? Have any tips you'd like to share? TalkBack to me!