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Wireless Net going mainstream... Recycle your PC... Xbox ad suit... |
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Sylvia Carr Senior Editor, AnchorDesk Tuesday, June 25, 2002 |
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Wireless is taking center stage at the TechXNY expo this week in New York. The buzz is focused on public wireless networks, which allow you to log onto the Net in airports, coffee shops, sports stadiums, and other locations. This week in NYC, PC makers such as Hewlett-Packard and Toshiba are unveiling notebooks, tablet PCs, and handhelds that allow you to hook up to these public (as well as private) wireless nets. They're also announcing plans to work with businesses to create more "hot spots" where these wireless devices can connect. Currently, there are only about 1,200 such spots in the United States; wireless providers say we'll need at least five times that many to create a true wireless utopia.
Go to the full story by John G. Spooner.
You probably recycle cans, bottles, and paper. Soon you'll be able to recycle your PC, too--but you may have to pay for the privilege. Two bills in California propose adding as much as $30 to the cost of CRTs to create an organization that will manage electronics recycling. PC makers are crying bloody murder over increasing the cost of their products--because they fear it could slow sales. Meanwhile, state and local governments are worried that if the matter's not legislated, they'll end up picking up the tab for disposing of used electronics. Why all the fuss? Electronics such as PCs and TVs are the fastest growing portion of waste in the U.S.
Go to the full story by Jonathan Skillings.
If you believe there's no such thing as bad press, Microsoft's recent Xbox commercial may be viewed as one of the great advertising successes. The ad, which shows a baby shooting out of its mother's womb and then rapidly aging as it flies through the air, is already banned in the U.K. Now it's the topic of a suit in France--but not because of its controversial content. French filmmaker Audrey Schebat is suing Microsoft and the ad's creator, London's Bartle Bogle, for allegedly copying her short film, Life. The TV commercial won a top award last weekend at the International Advertising Festival in Cannes, France.
Go to the full story by David Becker.
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